Depending on your recipient's bank and market, they will see a payment made from either:

Hong Kong - IPAYMY LIMITED
Singapore - IPAYMY TECHNOLOGIES PTE LTD
Malaysia - IPAYMY FOR BUSINESS SDN BHD
Australia - IPAYMY PTY LTD
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The reference that appears next will be the 'Note to Landlord, Supplier or Employee' that you have entered when making a payment.  You can always confirm what this note was by clicking on the individual payment in 'Payments' on your dashboard.